Rough Trade East has a similar feel to Phonica, they offer online shopping and host events instore, online shopping is more competetive than highstreet as location does not play a factor, customers could be swayed by packaging or the look of a website.
I can't find a website for Sister Ray so I don't think they will be an online competitor for Phonica but, they do take part in events such as record store day and are a hugely successful independent store.
Sounds of the universe also has a website and offers online shopping.
The websites for the stores are all well presented and the products are clearly visible making shopping easy, I want my packaging to help create a brand loyalty to Phonica, of all the stores I think that Phonica has a slightly more edgy feel, I aim to reflect this in my design.
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