Sparks Electricians Branding

following my last meeting I have designed a stationery set for his business, I decided to maintain the colour scheme that he asked for but add a chrome texture for the stationery, I have clearly positioned the logo and incorporated other relevant information in to the footer of each piece.

Sparks Electricians Branding

After my last post I created a presentation of my designs and showed them to the client during our next meeting, I asked the client if my designs met the brief and he agreed that they did, he liked this design the most and decided that it would be the logo for his business.

This is the refined logo, the client would like this applied to his van and business cards.

I am going to design these and email a PDF of the finished logo to him to use on his business plan.

I used Photoshop to mockup the logo in situ on the client’s van, I checked what van he had at the meeting and found an image on Google of the same colour van.

I have found that it is important to get the perspective right when applying designs in situ by using cmd to manipulate individual corners it is possible to stretch the design in to place for a realistic finish. I used a blending mode also. In some cases liquify has been useful but I didn’t need it on this occasion.

Time plan

After yesterday's restructure of my time plan I'm pleased to be on track to meet my deadline, time management has been a learning curve for me and it has been something that I have challenged myself with throughout this module as it is one of my key skills to work on, after breaking down sections of work I have benefitted from the structure of a time plan and will continue to use this method in order to develop my skill in this area for future projects.

Sparks Electricians Branding

Sparks electricians…

I was approached to design a corporate identity for an electrician starting his own business so I arranged a meeting with him to discuss the details of the brief.

The name of the business is ‘SPARKS’ and the client would like the design to feature a lightening strike, and the colours blue, yellow and silver.

The logo would feature on business cards, the client’s van, and a stationery set.

He would like visuals within a fortnight as he has to apply for a business loan at the end of the month.

After our meeting I planned how I would fit this work in to the timescale I had…

I began work by sketching ideas on paper, and then scanned a couple of them in to Illustrator to develop them further...

I have arranged another meeting in which I will present my designs and talk about stationery etc.

Time plan

I have been keeping up to date with my time plan over the past week but now realise that I have not taken group crits in to account. There is a final group crit on Monday 10th, the day before hand in. Based on this I have decided to revise my time plan for the final week to allow sufficient time to complete the module.
My new plan is as follows;

Monday
•research colour palettes
•Fine tune logo and document development
•print work so far
•cover page layout development
• update blog

Tuesday
•crit
•fine tune cover
•double page spread ideas and development
•fine tune 1st spread
•Update blog

Wednesday
•2nd double page spread development
•fine tune
•Document progress on blog

Thursday
•put together presentation for Monday