Love Chloe re-brand

I am collaborating with Donna McTaggart for the rebrand task, we have decided to re-brand the 'Love Chloe' perfume bottle and packaging as we thought it looked a little tired and we wanted the challenge of bringing it up to date for a contemporary market.

After researching the brand I fohisund that Chloe is celebrating it's 60 year anniversary, with this in mind I was inspired to create some designs based on 1950's style, when the fashion house was founded, but with a contemporary twist...